Social media platforms are a great tool for students, opening up a variety of possibilities.
For example, social media platforms offer the following benefits for students:
Improved Communication and Collaboration: Social media enables students to better communicate and collaborate with classmates, professors and other professionals in the field. Platforms like Twitter, Facebook and Instagram make it easy for students to connect and share ideas
Access to Knowledge: Social media can be a great tool for students to use to access a wealth of information
Investing in personal branding is a practice students can engage in to lay a foundation for their future careers
Social media platforms like LinkedIn, Facebook and Twitter have alumni networks where college students can connect with people from their school, unlocking professional opportunities
To help you decide which social media marketing platforms are the best fit for your needs, check out our list of the top options.
The best social media platforms for students:
YouTube
YouTube is a video sharing website where users can upload, share, and view videos.
Platform highlights:
The ability to upload videos
A user interface that is easy to navigate
A search bar to help you find the videos you're looking for
Instagram is a social networking app made for sharing photos and videos with followers.
Platform highlights:
Instagram is a highly visual platform that caters to creators
Instagram offers content creation tools and post types that give users a variety of options, including temporary story posts, polls, photos, photo carousels, and videos
Instagram profiles offer users visual branding opportunities to design the look and feel of their profiles
Instagram offers a business profile option that unlocks lead generation, ecommerce, and advertising tools for business owners and personal brands
Facebook is a social networking website where users can post updates, share photos, and communicate with friends.
Platform highlights:
Facebook has a large established user base
Facebook users and Facebook business pages have ample content creation opportunities, with Facebook posts supporting content types ranging from videos and photos to live video
Facebook business pages offer an opportunity to create a brand footprint on an established marketing channel
Facebook offers advertising tools for creating ads and sponsoring existing posts
Twitter is a social networking site where users can post short messages, called tweets, of up to 280 characters.
Platform highlights:
Short form content style encourages frequent, timely updates
Twitter offers a variety of content creation features ranging from live video to audio chat rooms (spaces) and other common content formats like video and photos
Newsfeed is full of real-time updates, which can be used to gather news, participate in conversations as they unfold, and make connections
Twitter has an active community of professionals that presents a valuable networking opportunity, as well as target customers for brands
LinkedIn is a social network for professional networking, connecting employers with prospective employees, and connecting employees with other professionals in their field.
Platform highlights:
Large professional network presents ample opportunities for personal brand building, networking, and yielding job opportunities
Content creation tools offer a variety of options ranging from live video to PDF document sharing and a native LinkedIn blogging platform
LinkedIn profiles are robust, with numerous content fields and opportunities for branding and SEO
LinkedIn company pages offer a variety of content creation tools and branding opportunities geared toward
