Before you read my work, you’re probably wondering why you should listen to me in the first place.
Simply put: when it comes to marketing and personal branding, I know what I'm doing.
My name is Justin McLaughlin. I am a marketing executive who has spent the past 10 years building brands.
Throughout my career, I've helped companies scale annual revenue to millions of dollars, helped executives build prolific personal brands, and created thousands of pieces of content since starting to write online in 2012.
I got my start in the marketing industry freelancing while earning my master’s degree in Integrated Marketing Communications. I worked with clients to provide services like blogging, website copywriting, search engine optimization (SEO), and social media marketing.
After graduate school, I made my way into the technology industry where I lead in-house marketing teams for software companies.
I currently serve as the Vice President of Marketing and Communications for the immersive learning software company Talespin. In this role, I oversee marketing functions like product marketing, branding, public relations, demand generation, social media marketing, and personal branding for our executives.
In addition to my full-time work doing marketing in the tech industry, I’m a published author, I write on Medium, and I run Brand Credential, a blog where 30,000 people read about marketing and personal branding every month.
A brand’s credential is its reputation. Its anchor. Its reason for existing. Successful brand names are synonymous with the value they provide to their consumer, and that is their credential, or reputation that makes them stand out in their market.
I named my brand "Brand Credential" because this platform's own credential, or reason for existing, is simple: to give marketing advice that helps people grow and achieve their goals.
I want to use Brand Credential's channels to give clean cut, straightforward, actionable marketing strategies that help businesses and personal brands of all sizes and niches.
The marketing tips and guides I create for Brand Credential range from simple steps you can take to improve specific marketing channels to comprehensive strategies to elevate your brand’s growth.
I hope you find this marketing advice helpful, and that you’ll follow suit and pass your own advice along to someone else when given the opportunity.
