The Best Social Media Platforms for Brand Awareness

Social media platforms are a great tool for brand awareness, giving brands the opportunity to raise their profiles and reach potential employees, fans, and customers.

For example, social media platforms offer the following benefits for brand awareness:

  1. Increased visibility and exposure: Social media platforms allow brands to grow their audiences as they can serve as another channel for communicating about brand values, products and services. Social media platforms increase an organization's brand footprint, and ultimately improve brand awareness.
  2. The opportunity to gather feedback: A byproduct of increasing brand awareness through social media platforms is the opportunity to gather feedback from fans and potential customers. By connecting with people on these channels, brands can measure and track their fans responses to new products, marketing campaigns, messaging, and other initiatives.
  3. Community building: Social media platforms are an extension of a brand's community building program. Brands can leverage social media to gather their communities, spark and moderate conversations, and promote in-person or digital events that help to foster their communities.
  4. Improved brand reputation and loyalty: Through social media, brands can build a positive reputation and foster customer loyalty by providing valuable content, engaging with customers, and addressing any concerns or issues. This 1v1 connection is a powerful element to add to a brand's marketing strategy.

To help you decide which social media platforms are the best fit for your needs, check out our list of the top options.

The best social media platforms for brand awareness:

YouTube

YouTube

YouTube is a video sharing website where users can upload, share, and view videos.

    Platform highlights:

    1. The ability to upload videos
    2. A user interface that is easy to navigate
    3. A search bar to help you find the videos you're looking for
    4. The ability to create and manage playlists
    5. The ability to like, comment on, and share videos
    6. The ability to subscribe to channels
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    Snapchat

    Snapchat

    Snapchat is a messaging app that allows users to send each other photos and videos which disappear after a set amount of time.

      Platform highlights:

      1. You can send disappearing photos and videos to your friends
      2. You can add filters and effects to your photos and videos
      3. You can create "Stories" which are collections of photos and videos that disappear after 24 hours
      4. You can chat with your friends
      5. You can add friends by their username or by scanning their Snapcode
      6. You can view snaps from around the world on the "Discover" page
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      TikTok

      TikTok

      Tiktok is a social media platform that allows users to share short videos of themselves, and to discover short videos from other users.

        Platform highlights:

        1. The ability to create short, creative videos
        2. A large variety of music and sound effects you can use to create content
        3. A library of filters and editing tools to help you create engaging videos
        4. A community of other creatives to connect with and get inspiration from
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        Instagram

        Instagram

        Instagram is a social networking app made for sharing photos and videos with followers.

        Platform highlights:

        1. Instagram is a highly visual platform that caters to creators
        2. Instagram offers content creation tools and post types that give users a variety of options, including temporary story posts, polls, photos, photo carousels, and videos
        3. Instagram profiles offer users visual branding opportunities to design the look and feel of their profiles
        4. Instagram offers a business profile option that unlocks lead generation, ecommerce, and advertising tools for business owners and personal brands
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        Facebook

        Facebook

        Facebook is a social networking website where users can post updates, share photos, and communicate with friends.

        Platform highlights:

        1. Facebook has a large established user base
        2. Facebook users and Facebook business pages have ample content creation opportunities, with Facebook posts supporting content types ranging from videos and photos to live video
        3. Facebook business pages offer an opportunity to create a brand footprint on an established marketing channel
        4. Facebook offers advertising tools for creating ads and sponsoring existing posts
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        Twitter

        Twitter

        Twitter is a social networking site where users can post short messages, called tweets, of up to 280 characters.

        Platform highlights:

        1. Short form content style encourages frequent, timely updates
        2. Twitter offers a variety of content creation features ranging from live video to audio chat rooms (spaces) and other common content formats like video and photos
        3. Newsfeed is full of real-time updates, which can be used to gather news, participate in conversations as they unfold, and make connections
        4. Twitter has an active community of professionals that presents a valuable networking opportunity, as well as target customers for brands
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        LinkedIn

        LinkedIn

        LinkedIn is a social network for professional networking, connecting employers with prospective employees, and connecting employees with other professionals in their field.

        Platform highlights:

        1. Large professional network presents ample opportunities for personal brand building, networking, and yielding job opportunities
        2. Content creation tools offer a variety of options ranging from live video to PDF document sharing and a native LinkedIn blogging platform
        3. LinkedIn profiles are robust, with numerous content fields and opportunities for branding and SEO
        4. LinkedIn company pages offer a variety of content creation tools and branding opportunities geared toward
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