YouTube announced a new set of artificial intelligence (AI)-powered tools for video content creators.
The generative AI video content creation space is already on fire thanks to platforms like HeyGen, invideo and Lumen5 entering the market. AI features appearing directly on YouTube means AI video is just getting started.
So what exactly are these features, and what larger impact will they have on the creator community? Let’s dive in.
As reported by The Verge, YouTube has rolled out a set of generative AI tools. These tools include:
These features are poised to make content creation easy for new video creators and more efficient for creators with established YouTube channels.
So what do these updates mean in the broader context of the creator economy?
Standalone AI-video content creation tools like Heygen, Lumen5 and InVideo are already making it easier for people to create videos.
For example, Lumen5 allows you to import blog posts and it will automatically create video footage treating your blog post like an outline or script.
People are using these tools to make videos for platforms like YouTube and TikTok, lowering the barrier to entry for creators who might not have had video content creation skills previously.
For example, tools like Adobe Premiere were the primary way videos were edited before. These tools have steep learning curves far beyond importing a blog post and popping out a video like with these AI platforms.
That is no longer the case. Now anyone can create video content with a few clicks.
As with AI writing platforms like ChatGPT, the highest quality content will still be created by professional creators. However, the quality new video content creators can achieve with these tools is far better than anything that was possible previously.
I’ve written previously about how established platforms like Adobe, Canva and HubSpot have added AI content creation tools.
YouTube’s announcements are the lastest example of this trend—a trend I think we will see more of. I wouldn’t be surprised to see TikTok and Snapchat make similar updates to keep pace.
The AI video trend will play out in several ways in my opinion:
YouTube’s new AI features exemplify another major platform integrating AI into its offering.
The video content creation segment of the creator economy in particular stands to see further disruption, as dedicated AI video platforms are already bringing a plethora of AI-created content to YouTube and TikTok.
Look for existing creators to refine their production workflows and new creators to leverage these tools to quickly scale new YouTube channels.
Developing an Effective Trade Show Marketing StrategyDiscover the secrets to creating a winning trade show marketing strategy that will captivate your audience and boost your brand's visibility.
Target Market: DefinedDiscover the power of defining your target market and how it can revolutionize your business.
Why Would an Employee Create a Personal Brand? - Benefits of Personal Branding for EmployeesLearn why a personal brand is an invaluable career asset for an employee.
Personal Branding for FilmmakersA personal brand is crucial for success in the film industry. Read our guide on personal branding for filmmakers and learn how to brand yourself the right way.
The Effective Lego Marketing Strategy: Building Success Brick by BrickDiscover the secrets behind the success of Lego's marketing strategy in this insightful article.
The 4 Best LinkedIn Marketing Courses to Build Your BrandExplore the best LinkedIn marketing courses to elevate your professional engagement, generate leads, and master content creation on this pivotal platform.
Hi, I'm Justin and I write Brand Credential.
I started Brand Credential as a resource to help share expertise from my 10-year brand building journey.
I currently serve as the VP of Marketing for a tech company where I oversee all go-to-market functions. Throughout my career I've helped companies scale revenue to millions of dollars, helped executives build personal brands, and created hundreds of pieces of content since starting to write online in 2012.
As always, thank you so much for reading. If you’d like more personal branding and marketing tips, here are more ways I can help in the meantime:
Digital Marketing Strategy: An Integrated Approach to Online MarketingDiscover the power of an integrated digital marketing strategy and unlock the potential of your online presence.
.png)
What is a T-Shaped Marketer and Why Should You be One?Learn what a t-shaped marketer is, why you should care and how you can become one.
Omnichannel Marketing: DefinedDiscover the power of omnichannel marketing and how it can revolutionize your business.
The Benefits of a Customer-First Marketing StrategyDiscover how implementing a customer-first marketing strategy can revolutionize your business.
The Top Social Media Platforms for Public Relations SuccessDiscover the ultimate guide to the top social media platforms that will catapult your public relations success to new heights.
Unlocking the Power of Marketing Intangibles: Strategies for SuccessUnlocking the Power of Marketing Intangibles: Strategies for Success explores the often overlooked yet influential elements of marketing.