🔋 Introvert personal branding tip: batch create and schedule content to save time and energy.
The “always on” nature of social media and digital communication can be exhausting. You go from emails and video conference calls at work to using digital communication channels in your personal life. The prospect of then finding the time and energy to work on communications related to your personal brand can be a daunting one.
📆 Social media automation tools like Sprout Social, HubSpot, Buffer, and Hootsuite can be an introvert’s best friend. These platforms allow you to consolidate content creation for your personal brand into set blocks of time. With these tools, you create content ahead of time and schedule it to publish on your social media channels throughout the week.
🎥 This will give your digital persona an “always on” quality without you having to physically be online and actively communicating and exerting energy. If you are an introvert who notices that their energy drains when engaging on social media platforms, automation tools can protect your energy without missing a beat in terms of your personal brand-building goals.
Try setting a specific hour or two where you dedicate time to creating content for the week. This is similar to the concept of meal prepping, where you cook all of your lunches for the week on Sunday.
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Hi, I'm Justin and I write Brand Credential.
I started Brand Credential as a resource to help share expertise from my 10-year brand building journey.
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I currently serve as the VP of Marketing for a tech company where I oversee all go-to-market functions. Throughout my career I've helped companies scale revenue to millions of dollars, helped executives build personal brands, and created hundreds of pieces of content since starting to write online in 2012.
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As always, thank you so much for reading. If you’d like more personal branding and marketing tips, here are more ways I can help in the meantime:
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