Facebook is a social media platform where personal branding is a common practice.
People ranging from entrepreneurs like Gary Vaynerchuk to students and lawyers have invested in building their brands on Facebook to support their personal and professional endeavors.
If you’ve chosen Facebook as a channel for your brand, you’re in the right spot. Because in this blog post we’re going to go through 10 Facebook personal branding content ideas you can use in your strategy. Let’s jump in.
Overview of the content covered in this blog post:
Facebook’s diverse range of post style options and large audience lend themselves well to personal branding. Whether your strength is writing, video content creation, or creating images, Facebook’s post options offer the opportunity to play to your strengths and skill set.
Similar to the way in which creators utilize platforms like Instagram and LinkedIn to develop their brands, entrepreneurs and business professionals from various fields are telling their stories on Facebook, and raising awareness for themselves and their businesses.
Whether your personal branding goals involve monetization, lifting your reputation in your industry, career growth, or growing your business, Facebook is a powerful personal brand channel to consider. Use these Facebook personal branding content ideas for building your own brand on Facebook.
A key element of a personal brand is sharing relatable information. Your personal brand doesn’t have to be all business, and the odds are adding personal elements will only increase how much people engage with you as they discover commonalities. Gary Vaynerchuk exemplifies this in his personal brand, posting about his passion for the New York Jets NFL football team, and his hobbies like trading cards and flipping garage sale items.
Facebook Storytelling Ideas
To tell your own story, try adding these ideas to your Facebook content strategy:
Related: 7 Personal Branding Tips to Help Grow Your Audience and Influence
Sharing predictions opens up a ton of personal branding content ideas. You will see this with prevalent thought leaders and influencers, as they frequently share their future predictions for their industry. Identifying trends, opportunities, or upcoming challenges and sharing them with your audience will position you as a thought leader in your niche. Not only will this content come across as valuable insight for your audience, it also has the chance of sparking conversation and leading to more engagement with your content.
For the marketing industry, an example would be predicting that SMS, voice, and automated customer experience technologies will grow in popularity among marketers in the next year. Think about parallel predictions like those examples for your own industry, and share them in a Facebook post, or longer form blog post that you share on Facebook.
Related: Personal Branding Action Plan - Checklist + Complete Guide for Starting Your Personal Brand
Regardless if the goal is business growth or personal brand development, providing value to your target audience should be at the core of every Facebook personal branding content strategy. One way to accomplish this is to help people by answering common questions in your niche.
When questions, trends, or controversial topics arise in your industry, it’s an opportunity for you to weigh in and help people to make sense of them. This technique can be executed by restating a question you’ve read elsewhere, and providing your own answer, or answering questions you see posed in other people’s posts by responding in a post comment.
An example for Brand Credential would be explaining the key things to consider when selecting the social channel that is most appropriate for your personal branding goals. We could take that question that comes up frequently in our niche and create a Facebook post answering it.
This is a content idea that is already being applied on other social media channels. For example, in our blog post on YouTube personal branding content ideas we suggest that people record videos where they respond to questions they’ve collected in the comments of their other videos. This same strategy can be applied on Facebook by taking questions you’ve received on one of your previous Facebook posts and publishing a new post to give your answer wider reach.
Related: Personal Branding Tips: 5 Things Every Professional Should Have to Build Their Brand
When trends or controversial topics arise in your industry, there’s an opportunity for industry experts to weigh in and help make sense of it for their audiences. For example, when new social media platforms launch and gain popularity, professionals in the marketing industry share their opinion on the platform’s benefits and downsides, and report on their early experiences with the platform. An example in the food and restaurant industry would be sharing posts that offer commentary on the rising popularity of app-based delivery services.
Keep your ear to the ground for similar topics and news moments in your own industry, and take the opportunity to share your thoughts on them. This will generate conversation among your peers, and well thought out takes on the trends will help to establish your reputation as a thought leader.
Related: Personal Brand Framework: 5 Steps to Defining Your Personal Brand [plus a free template]
Sharing thought leadership content from 3rd party publications and creators in your niche makes for engaging content that you always have at your disposal when you need an idea for a post.
Sharing content from other creators also gets people in the habit of coming to you for thought leadership content. That way, when you start sharing your own blog posts, videos, and other content, it seems like a natural thing for you to do, and people will view your content just like they view the content that you share from the respected thought leaders in your niche.
A consistent cadence of 3rd party articles, videos and infographics can be a strategic pillar for building your personal brand on Facebook. It is a strategy you can deploy an unlimited number of times, and represents low hanging fruit in terms of free impressions and engagement, as the only cost associated is your time spent researching content ideas, and writing copy to share them in your posts.
Try sharing articles from your industry that cover industry news, tips, and how-to style content. For Brand Credential, an example of this would be sharing a marketing tips blog from a popular marketing or business publication. Sharing this kind of content on Facebook only takes a matter of minutes, and is great in a pinch if you’re struggling to come up with new personal branding content ideas.
Be sure to credit the publication by mentioning them in the post copy, or tagging their Facebook page. This will give them due credit, and also increases the likelihood that the original creator will engage with your post.
A classic Facebook marketing strategy among B2B companies, highlighting customers and colleagues is a content technique that also has value for personal brand development.
From a customer perspective, sharing news from your customers, highlighting the success they’ve found with your products, and communicating your appreciation has the dual benefit of making them feel valued, and highlighting your own business success.
In terms of highlighting colleagues, try sharing their work, shouting them out and showing appreciation for their insight. This will create dialogue and encourage engagement on their part, while demonstrating the value of your network.
Related: Personal Branding Myths Debunked: What People Get Wrong About Personal Brands
A content topic that you can use within your Facebook personal branding strategy is behind-the-scenes content. Just as businesses often share an inside look at their day-to-day operations to build brand loyalty with their customers, you can share your own behind-the-scenes updates as a creator, entrepreneur, student, or business professional in your respective field.
An example of this strategy being applied on Twitter went viral when Yehong Zhu, founder of Zette, posted a Twitter thread that offered a behind the scenes look at what her day is usually like as a startup founder in Silicon Valley. This content idea was well received, as her peers were able to relate, and other members of her audience were able to learn about what it’s like having that job role.
In addition to creating behind the scenes content about your niche, an interesting and ironic trend in the creator space is creating content about the art of creating. The idea is that once you’ve become an established creator, you can start adding tips about content creation as one of the topics your personal brand is known for.
Easlo is someone we cover frequently on our blog as an example of a creator and entrepreneur with a great personal brand. He has made a portion of his personal brand content focused on creating content on Twitter and growing on the platform, for example.
Try applying this strategy on YouTube by showing your audience how you record and edit your videos, sharing your content planning process, or giving tips for overcoming imposter syndrome and other common fears associated with creating video content. Using this strategy will strengthen your relationship with your followers even further as you help people in your niche build their own personal brands.
Related: Common Personal Branding Mistakes: Personal Brand Mistake Examples + Tips for Avoiding Them
Facebook posts offer ample opportunity for visual branding. Try creating simple graphics or your own logo to include within your image posts and videos to up your Facebook personal branding game.
Facebook Visual Branding Opportunities
Try taking advantage of these visual branding opportunities within your personal branding content strategy:
Related: The Importance of Personal Branding
There are common pain points, misconceptions, and jokes in every niche. This common ground can be captured in memes that make for highly relatable and enjoyable content. For example, remote work memes have become common on LinkedIn since the shift to hybrid and remote work. Kids in the background of Zoom calls, people apologizing for being on mute every call, etc. — these all made for meme fodder that LinkedIn creators took advantage of to drive engagement.
This same strategy can be applied on Facebook by finding a meme that’s relatable for your niche audience to share, or creating your own meme that will resonate with them. The latter is a bit harder, but will likely drive better results for its originality.
Related: Tools for Personal Branding: Best Marketing Tools to Add to Your Personal Branding Toolkit
Polls are a Facebook post format that gives your audience the opportunity to vote from a selection of choices, or input their own response. The poll post format is popular across other platforms like LinkedIn, Twitter, and Instagram, and presents itself as a unique post type that can add diversification to your content calendar.
Remember the questions post we mentioned above where you provide answers to common questions you hear in your niche? This time you would be taking those commonly asked questions and posing them to your audience to spark conversation and engagement.
Polls also create the opportunity for follow up content, as you can create another post recapping the results once the poll closes, and turn round ups of poll results into blog posts and longer form Facebook posts. An example for Brand Credential would be asking people which social channel they would use for their marketing strategy if they could only pick one.
Related: The Benefits of Personal Branding
Facebook has emerged as a platform for personal brand development that presents users with rich content options for engaging their audiences, and the opportunity to take advantage of the platform's large audience. Use these Facebook personal branding content ideas for building your own brand on Facebook.
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Hi, I'm Justin and I write Brand Credential.
I started Brand Credential as a resource to help share expertise from my 10-year brand building journey.
I currently serve as the VP of Marketing for a tech company where I oversee all go-to-market functions. Throughout my career I've helped companies scale revenue to millions of dollars, helped executives build personal brands, and created hundreds of pieces of content since starting to write online in 2012.
As always, thank you so much for reading. If you’d like more personal branding and marketing tips, here are more ways I can help in the meantime:
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