Welcome to Brand Credential

Your guide to marketing and personal branding success

Hi I'm Justin 👋

I started Brand Credential in 2019 as a resource to help people build awesome brands. But why should you listen to me?

Simply put: when it comes to marketing and personal branding, I know what I'm doing.

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Latest Articles
Personal Branding Case Study: A Look at Gary Vaynerchuk’s BrandPersonal Branding Case Study: A Look at Gary Vaynerchuk’s Brand

Read this breakdown of Gary Vaynerchuk's personal brand to learn strategies to apply to your own brand development.

The Benefits of Personal BrandingThe Benefits of Personal Branding

Why put time into building a personal brand? Read this blog post to find out about the benefits of personal branding.

Personal Branding Tips: Most Important Things to Include on Your Portfolio WebsitePersonal Branding Tips: Most Important Things to Include on Your Portfolio Website

In this post, we will deep dive on the value a portfolio website can offer for personal brand development, and outline the things to include on your own website.

Personal Brand Framework: 5 Steps to Defining Your Personal Brand [plus a free template]Personal Brand Framework: 5 Steps to Defining Your Personal Brand [plus a free template]

From goals to your target audience and messaging strategy, follow this 5 step personal brand framework to define the key components of your personal brand.

Personal Branding Tips: 5 Things Every Professional Should Have to Build Their BrandPersonal Branding Tips: 5 Things Every Professional Should Have to Build Their Brand

Use this blog post as a checklist for creating the foundational elements of your personal brand.

Best Bottom of Funnel Marketing Tactics
2/21/2021
Best Bottom of Funnel Marketing Tactics

Use these bottom of the funnel marketing tips to increase customer conversions.

7 Personal Branding Tips to Help Grow Your Audience and Influence7 Personal Branding Tips to Help Grow Your Audience and Influence

Follow these personal branding tips to expand your network and drive growth for yourself and your business interests.

10 Content Ideas For Building Your Personal Brand On LinkedIn10 Content Ideas For Building Your Personal Brand On LinkedIn

Try these content ideas in your LinkedIn personal branding strategy.

5 Reasons Website Landing Pages Are a Great Mid Funnel Marketing Tactic
2/14/2021
5 Reasons Website Landing Pages Are a Great Mid Funnel Marketing Tactic

Follow these mid funnel marketing tips to leverage website landing pages as a bridge between funnel stages.

5 Tips for Building a Digital Marketing Funnel That Converts
2/13/2021
5 Tips for Building a Digital Marketing Funnel That Converts

From email marketing at each funnel stage to analytics, these tips will help you to build your own digital marketing funnel for your brand.

Explaining Each of the Marketing Funnel Stages
1/10/2021
Explaining Each of the Marketing Funnel Stages

Marketing funnels are designed to drive customer leads toward a point of conversion. Follow these tips for understanding and defining your own marketing funnel stages.

LinkedIn Marketing Tips: The Anatomy of a LinkedIn PostLinkedIn Marketing Tips: The Anatomy of a LinkedIn Post

What’s in a LinkedIn post? Check out this breakdown of LinkedIn post features in order to leverage each of them in your marketing strategy.

Best Search Engine Optimization Practices for More LinkedIn Profile ExposureBest Search Engine Optimization Practices for More LinkedIn Profile Exposure

Leverage your LinkedIn profile as a marketing channel using these tips for better profile SEO.

5 LinkedIn Social Media Marketing Tips to Increase Post Engagement5 LinkedIn Social Media Marketing Tips to Increase Post Engagement

Add these LinkedIn social media marketing best practices to your brand strategy.

5 Content Ideas to Include in Your LinkedIn Marketing Strategy5 Content Ideas to Include in Your LinkedIn Marketing Strategy

Content marketing has taken over social media, and LinkedIn is no exception. Follow these content ideas to diversify your own LinkedIn marketing strategy.

10 Tips for Using Your LinkedIn Profile to for Brand Development10 Tips for Using Your LinkedIn Profile to for Brand Development

Follow these LinkedIn marketing tips to turn your profile into a platform for brand development.

20 LinkedIn Marketing Tips to Grow Your Brand's Company Page20 LinkedIn Marketing Tips to Grow Your Brand's Company Page

Take advantage of LinkedIn marketing for your brand using these tips.

20 Twitter Marketing Tips to Help Grow Your Brand20 Twitter Marketing Tips to Help Grow Your Brand

Twitter marketing builds community and drives engagement for your brand. Follow these tips to add Twitter to your marketing mix.

20 Tips for Growing Your Email Newsletter Subscriber List
12/13/2020
20 Tips for Growing Your Email Newsletter Subscriber List

Follow these email contact list building strategies to increase your newsletter subscribers.

Top Mid Funnel Marketing Tactics
12/6/2020
Top Mid Funnel Marketing Tactics

Follow these tips and strategies for mid funnel marketing tactics that lead to better conversions for your own brand and business.

5 Marketing Mottos to Guide Your Strategy
11/21/2020
5 Marketing Mottos to Guide Your Strategy

Follow these universal marketing philosophies and guidelines the next time you are starting a new marketing campaign, or want to refresh your current strategy.

5 Top of Funnel Marketing Strategies to Grow Your Brand
11/7/2020
5 Top of Funnel Marketing Strategies to Grow Your Brand

Top of funnel is the stage in a marketing strategy where brands aim to raise awareness for their company and its products. Check out these 5 top of funnel marketing strategies to help grow your brand’s marketing lead funnel.

5 Digital Skills to Learn Today
11/1/2020
5 Digital Skills to Learn Today

A new set of digital skills has emerged as the economy has moved to hybrid and remove work. Learn these 5 digital skills to grow your business and personal brand in the new digital landscape.

20 Marketing Tips to Grow Your Brand
2/21/2019
20 Marketing Tips to Grow Your Brand

As more of our economy and interactions trend toward the digital space, having a strong presence online and investing in marketing your brand are the keys to growth. This post offers 20 marketing tips to help take you and your brand to the next leve.