Welcome to Brand Credential

Your guide to marketing and personal branding success

Hi I'm Justin 👋

I started Brand Credential in 2019 as a resource to help people build awesome brands. But why should you listen to me?

Simply put: when it comes to marketing and personal branding, I know what I'm doing.

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Latest Articles
A Look at Canva's Go-to-Market Strategy
1/18/2024
A Look at Canva's Go-to-Market Strategy

Uncover the secrets behind Canva's successful go-to-market strategy.

Brand Personality Words: Articulating Brand Values and DifferentiationBrand Personality Words: Articulating Brand Values and Differentiation

Uncover the transformative potential of brand personality words in our comprehensive guide.

10 Personal Branding Words for Success10 Personal Branding Words for Success

Uncover the 10 essential personal branding words that can elevate your success and help you stand out in a crowded marketplace.

Cultivating Your Personal Leadership BrandCultivating Your Personal Leadership Brand

Uncover the transformative impact of nurturing your personal leadership brand in this insightful article.

How to Define Your Personal Brand: A Comprehensive GuideHow to Define Your Personal Brand: A Comprehensive Guide

Learn how to define and showcase your personal brand with this comprehensive guide.

Personal Brand and Company Brand: A Plan for Complementary Business and Personal BrandsPersonal Brand and Company Brand: A Plan for Complementary Business and Personal Brands

Uncover the dynamic interplay between personal and company brands and how they fuel success in the modern business landscape.

Personal Brand Intelligence: Present Your Best Brand ImagePersonal Brand Intelligence: Present Your Best Brand Image

Uncover the untapped potential within you by harnessing the power of personal brand intelligence.

Personal Branding in B2B: Reaching Your Professional PotentialPersonal Branding in B2B: Reaching Your Professional Potential

Unleash the full potential of your professional identity with the power of personal branding in the B2B world.

Refreshing Your Personal Brand Identity - Step-by-Step GuideRefreshing Your Personal Brand Identity - Step-by-Step Guide

Discover how to revamp and rejuvenate your personal brand with our comprehensive guide.

How to Determine Your Personal Brand Target MarketHow to Determine Your Personal Brand Target Market

Find out how your personal brand influences the audience you attract and the market you target.

Areas of Expertise for Personal Branding: Key Skills to Showcase Your Unique BrandAreas of Expertise for Personal Branding: Key Skills to Showcase Your Unique Brand

Uncover the essential skills to highlight your personal brand's unique expertise! From communication to problem-solving, this article delves into the key areas of expertise that will set you apart and elevate your personal brand to new heights..

Creating a Personal Brand Communication PlanCreating a Personal Brand Communication Plan

Learn how to craft a powerful personal brand communication plan with our comprehensive guide.

Personal Brand Nickname: Are Nicknames Good for Personal Branding?Personal Brand Nickname: Are Nicknames Good for Personal Branding?

Let's discuss personal brand nicknames - what are they, and do you need one?

10 Essential Personal Brand Assessment Questions10 Essential Personal Brand Assessment Questions

Read 10 key questions to assess and enhance your personal brand.

Personal Brand Discovery Exercise: Finding Your Personal BrandPersonal Brand Discovery Exercise: Finding Your Personal Brand

Find out where to start with your personal brand using this simple personal brand discovery exercise.

 Personal Brand Values: A Guide to Building an Authentic Reputation Personal Brand Values: A Guide to Building an Authentic Reputation

Personal brand values are a great way to differentiate and define your brand image.

 Personal Brand Nicknames: Elevate Your Image Personal Brand Nicknames: Elevate Your Image

A deep dive on personal brand nicknames, including tips for crafting your own.

Bacardi Brand Personality: An Analysis of Their Brand Positioning and Marketing
1/16/2024
Bacardi Brand Personality: An Analysis of Their Brand Positioning and Marketing

Let's explore the brand personality of Bacardi in this in-depth article.

Understanding Personal Brand CharacteristicsUnderstanding Personal Brand Characteristics

Get to the core of your personal brand image with personal brand characteristics.

The Impact of Casey Neistat's Personal BrandThe Impact of Casey Neistat's Personal Brand

In our latest case study we look at Casey Neistat's personal brand.

3 Effective Personal Brand Exercises to Boost Your Professional Image3 Effective Personal Brand Exercises to Boost Your Professional Image

Elevate your professional image with these 5 simple personal brand exercises.

The Key Personal Brand Building PillarsThe Key Personal Brand Building Pillars

Establish a strong personal brand this in-depth guide on the key pillars of personal brand building.

The Sage Brand Persona: A Comprehensive Guide
1/16/2024
The Sage Brand Persona: A Comprehensive Guide

Let's discuss the Sage brand persona, an intriguing and influential brand archetype.

Brands with Personality: What Makes a Charismatic Brand Persona?
1/16/2024
Brands with Personality: What Makes a Charismatic Brand Persona?

Let's discuss the characteristics that give a company a unique and memorable brand personality.

Exploring the Aveeno Brand Personality: Insights into Its Unique Identity and Appeal
1/16/2024
Exploring the Aveeno Brand Personality: Insights into Its Unique Identity and Appeal

Uncover the captivating brand personality of Aveeno in this insightful article.

The Pros and Cons of Hiring a Personal Brand ManagerThe Pros and Cons of Hiring a Personal Brand Manager

Discover the advantages and disadvantages of enlisting a personal brand manager to elevate your professional image.

The Power of Personal Branding in ArchitectureThe Power of Personal Branding in Architecture

Discover the impact of personal branding in architecture and how it can elevate your career.

Exploring Aramark's Brand Personality
1/16/2024
Exploring Aramark's Brand Personality

Uncover the compelling and distinct brand personality of Aramark in this insightful article.

Bill Nye's Personal Brand - Analyzing Our Favorite Scientific Influencer's Brand
1/16/2024
Bill Nye's Personal Brand - Analyzing Our Favorite Scientific Influencer's Brand

Uncover the captivating influence of Bill Nye's personal brand.

The Distinct Atlassian Brand Personality
1/16/2024
The Distinct Atlassian Brand Personality

Discover the unique and captivating brand personality of Atlassian in this insightful article.

The Airbnb Brand Persona: The Brand Essence of a Global Hospitality Giant
1/16/2024
The Airbnb Brand Persona: The Brand Essence of a Global Hospitality Giant

Uncover the captivating essence of the global hospitality giant, Airbnb, as we delve into the intricacies of its brand persona.

Creative Personal Brand Portrait IdeasCreative Personal Brand Portrait Ideas

Looking to elevate your personal brand with captivating portraits? Explore 10 unique and imaginative personal brand portrait ideas that will set you apart and leave a lasting impression.

The Ultimate Guide to Building Your Personal Brand as a Life CoachThe Ultimate Guide to Building Your Personal Brand as a Life Coach

Unlock the secrets to establishing a powerful personal brand as a life coach with our comprehensive guide.

The Art of Personal Brand Differentiation: Stand Out from the CrowdThe Art of Personal Brand Differentiation: Stand Out from the Crowd

Learn how to distinguish yourself from the competition and create a unique personal brand that sets you apart.

Air Jordan Brand Personality - Leaping to New Heights in Sportswear
1/16/2024
Air Jordan Brand Personality - Leaping to New Heights in Sportswear

Explore the captivating world of Air Jordan as we delve into the distinctive brand personality that has made it an iconic name in sports and fashion.

Assess Your Personal Brand Reach: A Comprehensive GuideAssess Your Personal Brand Reach: A Comprehensive Guide

Discover how to effectively assess the reach of your personal brand with this comprehensive guide.

The Power of Crafting Your Personal Brand on the InternetThe Power of Crafting Your Personal Brand on the Internet

Learn how to harness the power of crafting your personal brand on the internet.

How to Build Your Personal Brand on LinkedInHow to Build Your Personal Brand on LinkedIn

Learn how to effectively build and elevate your personal brand on LinkedIn with our comprehensive guide.

Personal Brand Website: Essential Components to IncludePersonal Brand Website: Essential Components to Include

Discover the essential elements of a compelling personal brand website.

5 Best Books on Branding and Marketing
12/30/2023
5 Best Books on Branding and Marketing

Check out these books on branding and marketing to boost your marketing strategy.

The 5 Best Email Marketing Books - Send Emails That Convert
12/30/2023
The 5 Best Email Marketing Books - Send Emails That Convert

Discover my top picks for the best email marketing books, offering strategic insights and practical tips to create email marketing campaigns that convert.

The 5 Top B2B Marketing Strategy Books
12/29/2023
The 5 Top B2B Marketing Strategy Books

Get new customers for your business with these B2B marketing strategy books.

The Best Account Based Marketing Books for Driving B2B Marketing Success
12/29/2023
The Best Account Based Marketing Books for Driving B2B Marketing Success

Explore my latest blog post where I dive into the best account based marketing books, offering invaluable insights and strategies to enhance your B2B marketing and sales efforts.

Top 5 Books About Social Media Marketing
12/29/2023
Top 5 Books About Social Media Marketing

Discover my top picks for books about social media marketing in this blog, where I delve into five reads that offer expert strategies and insights to elevate your digital marketing skills.

Must-Read Books on Social Media - Expert Analysis
12/29/2023
Must-Read Books on Social Media - Expert Analysis

Dive into my latest blog post where I share my top 5 books on social media, providing essential tips and strategies to enhance your overall online presence and marketing success.

Can You Have a Personal Brand on Multiple Areas? - Discussing Personal Brand FocusCan You Have a Personal Brand on Multiple Areas? - Discussing Personal Brand Focus

Learn about choosing personal brand areas and the best approach to choosing personal brand audiences, topics, and marketing channels.

Doritos Marketing Strategy: Brand Innovation and Impact
12/8/2023
Doritos Marketing Strategy: Brand Innovation and Impact

Discover the secret behind the remarkable marketing strategy of Doritos that has captivated consumers worldwide.

Uber Marketing Strategy: Connecting Rideshare, Food, and Freight
12/8/2023
Uber Marketing Strategy: Connecting Rideshare, Food, and Freight

Explore the intricate web of strategies, tactics, and innovations that have propelled Uber to the forefront of the ride-hailing industry.

Verizon Marketing Strategy: Shaping the Future of Telecommunications
12/8/2023
Verizon Marketing Strategy: Shaping the Future of Telecommunications

Discover how Verizon has harnessed the power of digital marketing to drive success in the modern age.

Tesla Marketing Strategy: The Road to Auto Industry Success
12/8/2023
Tesla Marketing Strategy: The Road to Auto Industry Success

Discover how Tesla's innovative marketing strategy has revolutionized the automotive industry and captivated consumers worldwide.